SEO will increase your sales without proportionately increasing your marketing costs, there by growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost. Keyword analysis, link building and other SEO activities are unique, customized and tailored differently for specific situations. And even among SEO providers, there is a wide range in quality. There are seasoned professionals and there are scammers, amateurs and ignorant practitioners. They are doing some basic things in SEO.

Set-up Google Analytics and Webmaster Tools

Google Analytics is flexible and can support different account configurations, but your setup affects how data appears in your reports. To help plan your setup, consult the articles in our overview of accounts, users, properties, and views. If you’re setting up Google Analytics to track an app, consult our best practices for mobile-app analytics setup. Identify what key actions you want to track, conversion rates for ads, marketing initiatives, ecommerce or more. Set up goals to measure your effectiveness. But Google Webmaster Tools gives the advanced search expert another perspective on planning and evaluating his or her search efforts. The Search Queries section is broken down into five main indicators. Query - gives you details on what keywords your site is currently ranked for. Impressions - If you've ever wondered how many people are seeing your website for a specific keyword search. Clicks: Of the people who are seeing your site. CTR: Your CTR, or click-through rate, is the percentage of people that are clicking on your site in the search results. Average Position: This metric tells you where your site typically ranks for each keyword.

Error Solution 404 & 301, 401

404 Not Found - The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent.

404 Not Found - The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent.

401 Unauthorized - The request requires user authentication.

403 Forbidden - The server understood the request, but is refusing to fulfill it.

400 Bad Request - The request could not be understood by the server due to malformed syntax.

Optimization of HTML Source Code

HTML Optimization means to reduce the length of web page contents by eliminating extra non required white spaces. This may also help in boosting the load speed. The benefit of optimized pages is that they consume lower bandwidth and load faster due to fewer contents as compared to the original. A clear way to improve the load time of your site is to decrease the file size of your HTML documents. There are several ways to do this, from rigid compression to acupuncture-like ID and class name changes. Here we’ll have a quick look at an HTML feature you can use to make your markup significantly leaner.

Website Code Validation

Validate your HTML, CSS, and other Web file types with these HTML validators. There is an HTML validator, a CSS validator, an XHTML validator, an RSS and Atom validator, and a P3P Validator. Once you've got valid code, you should use the Accessibility validator to make sure your page is accessible to search engines and people with disabilities.

HTML Sitemap Implementation

Google’s index will have this page updated more quickly than without the XML sitemap. What this essentially means is that with more frequent Spidering you can help influence what version of your site is in the index, and ultimately, help with rankings by decreasing response time. Submitting your XML Sitemap to Google is relatively straightforward. We create sitemap in different formats and upload to search engines’.

Sitemap schema file

This document describes the XML schema for the Sitemap protocol. The Sitemap protocol format consists of XML tags. All data values in a Sitemap must be entity-escaped. The file itself must be UTF-8 encoded. If you do provide multiple Sitemaps, you should then list each Sitemap file in a Sitemap index file. The Sitemaps protocol enables you to let search engines know what content you would like indexed. To tell search engines the content you don't want indexed, use a robots.txt file or robots meta tag.

Canonical Issue

Canonical issue is the problem when a website url say is typed in the browser, if doesn’t redirect to This problem is canonical issue in SEO. The search engine cannot understand that both the and are same urls. So, this can create issue which optimizing websites for search engine.

RSS feed

Subscribing to a website RSS removes the need for the user to manually check the web site for new content. Instead, their browser constantly monitors the site and informs the user of any updates. The browser can also be commanded to automatically download the new data for the user.


Google Authorship is a way for content authors to connect their Google profiles to their online content to establish original ownership, and the benefits for the author can be immense. Higher click-through rates can also have a positive influence on that results ability to rank even more highly.

Competitor Analysis

SEO strategies require in-depth competitive analysis. When your competitors advertise on Google it’s obviously for keywords that are important to them and if they advertise for a long period then it’s likely these are converting keywords. Find out competitors’ profiles spanning their keywords , volume, conversion rates, back links , and social strategies, to give you recommendations that are part of a competitive strategy encompassing your entire online presence.

Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.

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